Media today likes to strive for this great arch of fairness, and unbiased opinion. However, this is all a big facade. There's this ever present structural bias and cultural pretense that makes that sort of thing non existent.
Furthermore, it is not necessarily a bad thing to have bias when it comes to writing reviews. Bias provides a different prospective, should you make it known to your audience when you write. For example; you may be able to say "I don't like first person shooters, her is what I think of this game from that perspective."
This is important, and most certainly relevant, because not everyone who considers a game is going to be a die hard fan of that franchise already. There will be those who may want to see what they might think of a game, should they not be fan.
This requires a great degree of honesty, as often times people will ridicule writers who dare write about game genres they do not like. However, it is more important to write and be open with your personal opinion than to strive for some fake "fair" prospective.
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